Good Stuff created this poster and ran the whole promotion — the Mountain Dew Vertical Challenge, our Northeast ski-and-snowboard tour for Pepsi and Mountain Dew from 1999-2000. It even prints our company URL, goodstuff-usa.com, along with the full tour schedule and the sponsor roster. This is the piece where we coined "The Dew Crew," brand language Mountain Dew went on to adopt. Framed and clean; see photos for exact condition.

— Mike GS Kelly

Professionally matted; glass removed for safe shipping.

From The Mike Kelly Collection — Good Stuff, The Best Stuff Around.