An MCA Home Video promo for the landmark 1988 E.T. sell-through VHS release, cross-promoted with Pepsi and a Special Olympics tie-in — the iconic bike-across-the-moon image. The E.T. tape was one of the first "priced-right" sell-through releases to reach the mass market, a genuine marketing milestone. Triple appeal across E.T., Pepsi advertising and marketing history; as-issued folds, see photos.

Professionally matted; glass removed for safe shipping.

From The Mike Kelly Collection — Good Stuff, The Best Stuff Around.