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Grassroot Marketing

A little History …
Mike oversaw the development of Good Stuff from a DJ/Karaoke company to a full-service promotional marketing company with revenue of up to $8 million dollars.
- Good Stuff was a promotional one-stop service, servicing brands directly or through their agency, to create, staff, and/or manage promotional assets for brand initiatives in the US and Canada.
- Good Stuff trained, mentored, and managed 175 employees across eight regional US offices, executing over 5,000 events.
Developed and executed the plans for all the promotional activity on Wall Street for the Pepsi and Dunkin Donuts IPOs.
- Created and executed plans for Pepsi’s promotional activity around the Boston & Atlanta MLB All-Star Games, resulting in nationally televised exposure.
Created & executed original, award-winning marketing programs for national brands and their distribution networks (Dunkin Donuts & Mountain Dew).
- Created the Dunkin Donuts Winnebago Sampling Vehicle program (New England, New York, and Philadelphia) to raise awareness, drive sales, and extend community outreach for franchisees.

Planned and executed multiple marketing campaigns and promotional events for many major brands

Dunkin Donuts – Boston, New York & Philadelphia & Canada 

Pepsi – N.E Region & National, Pepsi Challenge, NASCAR

Mountain Dew - Hummer Program, Code Red, & Vertical Challenge - US East Coast, US West Coast & Canada 

M&M Mars Snickers Soccer-fest

Exxon Ski Program
Anheuser-Busch - Doc Otis Brand Launch in Boston

 

Various sampling programs for specific demographics

Ski Area Activation  AB Distributors in Region 1 

Slim Jim 

Motorola 

Schwan Food Company - Freshetta Pizza & Red Baron Pizza 

Dalton Enterprises - Home Depot, Wal-Mart

ATT 

Hard Rock Café 

TNN 

Adidas 

Pizza Hut 

Papa Gino's

Polaroid 

 

Media Companies 

Boston Globe 

KISS 108 FM Boston 

Polygram Records

Rounder Records

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