In 2000, Dunkin Donuts was looking for a way to promote their Coolatta Drinks and celebrate their 50th Anniversary, so Mike Kelly created a whole new world and some fun collectibles to do just that. Good Stuff handled the whole Coolatta Bear project from making the Coolatta Bears and the corresponding promotional POS for the participating stores! We also created a Coolatta Bear website where parents could read the story of Young Dunkin (see Below) and download a page for their children to color and enter a contest to win a Giant Coolatta Bear (1 per store). There were other promo items created (beach towels) and others that were pitched (special Munchkin Coolatta Bear Hut, place mat, coloring book). The program was a great success - thanks to the great talent at Good Stuff & Dunkin Donuts! Dunkin Donuts sold over 1 million Coolatta Bears and lots of Coolatta Drinks in the Northeast
Coolatta Bears Soccer
Idea was to have a the Coolatta Bears promote soccer & a health happy meal for kids - Juice or milk and choice of bagel, muffin or donuts treat. Each franchisee could support a soccer team in their territory with promo support from national fund and/or local ad committee. Coolatta Bears would be mascots for soccer teams and a healthy life style
Idea was to have a site where consumers could join their favorite Dunkin location(s) where they frequent, so they could get specific community information and location specific deals sent to them
Dee Ann Dee's News Reports
Idea was to create a character (spokesperson) who's job it was to introduce all promotional offers and sponsorship's in each region.